Welcome to FAC
First Asset Class is a family run, London based supplier of Natural Diamonds. Our diamonds are cut and polished by an experienced family of professionals whom have been sourcing and producing some of the most desirable diamonds since 1974.
Diamonds are extremely desirable in today’s climate and the industry has seen tremendous growth in recent years. There are many types of diamonds freely available in today’s market place but at First Asset Class we understand what catches people’s attention when shopping for such a phenomenal asset and select our diamonds on an individual bases. There is a huge difference between picking a diamond based on a certificate and actually seeing one. The fundamental element to a diamond’s desirability very simple is ‘sparkle’. If a diamond sparkles immensely, there is a larger audience of interest.
As a young company we have come a long way. We have purchased a 10 year lease and are launching our first retail store; Boné of London (www.boneoflondon.com),selling our very own Diamond Jewellery on Kings Road in London. We have become a member of the British Jewellers Association (BJA). We have also been invited to attend a number of recognised jewellery shows that are sponsored by the industry’s largest associations such as; National Association of Goldsmiths (NAG), British Jewellers Association (BJA) The Company of Master Jewellers (CMJ) and supported by Gemological Institute of America (GIA), Gemmological Association of Great Britain (Gem-A),Responsible Jewellery Council (RJC) and The Houlden Group.
Last year, we donated some of our very own Jewellery Pieces for Breast Cancer Care at Dallas Burton’s Five Star Polo Club in Warwickshire for Ladies Fighting Breast Cancer. Something that means a lot to First Asset Class other than diamonds is the importance to raise awareness for Cancer charity’s as this is something that effects people’s lives worldwide and needs continuous funding to help support patients and families going through such a tough ordeal. The auctions are public and we hope everyone reading this will come down and bid for a good cause.
We expect this year will have continued growth for the diamond industry and we look to play our role in promoting natural, conflict-free diamonds and jewellery that will add sparkle to your life.
Growing Industry Presence
Studying the business platform of merchants in and around the UK over the past 6 years, we noticed a very big gap in the market place. We found that it was very easy to purchase Diamonds, Jewellery and Precious Metals as a Private Individual but extremely hard to sell the asset if and when capital is needed.
Although it is important to buy an asset at the right time at the right price, it is even more important to be able to sell it too. Times are changing and technology is improving, however, we believe in the traditional old fashion way of business, keeping our relationships with our clients friendly and professional with a personal touch.
Having a dedicated team of Merchandise Executives available when you need those most, speaking in plain and clear English at all times and being very direct with all our answers is important when finding the solutions you need at the time you need one. We push for all clients whom are considering using our services to meet with us face to face at our Head Office in London but can still process orders over the phone. We are very transparent and clear on all transactions and this has allowed us to work to the best of our abilities when serving our clients.