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Welcome to First Asset Class


First Asset Class and its people have helped redefine the meaning of desirable assets. We believe that our ability to serve clients globally with solutions tailored to their needs gives us a strong advantage in today’s rapidly changing and highly competitive marketplace. Our Merchandise Executives work closely with clients by negotiating the buying and selling of almost any desirable product. We work closely with major global wholesalers and distributors to obtain the best buy prices possible.

In August 2013 we announced an alignment of our organisation with JPL advisory to further strengthen our focus and ensure a more comprehensive execution of our strategy. We expect our client-focused, capital-efficient strategy to benefit from a more constructive market environment. At First Asset Class we focus our efforts on areas in which we excel and seek to capitalise on the compelling growth prospects in the businesses and regions in which we operate by simplifying our organization and increasing client focus.

Situated in the heart of London’s financial capital of Canary Wharf, we strive to make our clients the biggest savings for the worlds most desired and rarest products.

Metals   Jewellery   Diamonds   Colourd Diamonds